Cookie Policy
Last updated: 29 May 2026
This policy explains what cookies Merra uses and how to manage them.
1. What are cookies?
Cookies are small text files saved by your browser when you visit a website. They let the site remember things between pages or visits — like keeping you signed in, or understanding which features people use.
This policy uses “cookies” loosely to also cover similar technologies (local storage, session storage) that work in the same way.
2. Cookies we use
Essential (always on)
These are necessary for the site to work. You can’t turn them off because the product won’t function without them.
| Purpose | Provider | Expires |
|---|---|---|
| Keep you signed in | Merra (first-party) | Session / 30 days |
| Protect against cross-site request forgery (CSRF) | Merra (first-party) | Session |
| Remember your cookie consent choice | Merra (first-party) | 6 months |
| Stripe fraud prevention (on payment pages only) | Stripe (third-party) | See Stripe's cookie policy |
Optional (off by default — only on if you click “Accept All”)
We use these to understand how people use the product, spot bugs, and measure which ads bring people to Merra. They are only set if you accept.
| Purpose | Provider | Expires |
|---|---|---|
| Anonymous usage analytics — what features get used, where people drop off | PostHog | 1 year |
| Feature flags and A/B testing | PostHog | 1 year |
| Session recordings — replay of clicks, scrolls, and form usage (sensitive fields masked) to diagnose UX issues | PostHog | 1 year |
| Google Ads conversion tracking — measure which ads bring people to Merra so we can spend our ad budget on what works | 90 days |
PostHog is hosted in the EU. See PostHog’s privacy policy and Google’s privacy policy for details.
We don’t build a behavioural profile of you for re-targeting across the web. We don’t sell your data.
3. Your choice
When you first visit the site, you’ll see a banner with two options:
- Accept All — turns on analytics and session recording
- Essential Only — only essential cookies; no analytics, no session recording
Your choice is remembered for 6 months. To change it before then, use the button below — the banner will appear again on your next visit and you can pick again.
4. What happens if you choose “Essential Only”?
- You can still sign up, pay, and use the full product
- We won’t know how you used it (no analytics)
- We won’t have a session recording to diagnose issues if you report one
- We won’t be able to tell if a Google Ad you clicked led to your signup
- That’s it — the product works the same
5. Third-party cookies on payment
When you reach our checkout, Stripe sets its own cookies for fraud prevention and (if you choose to save a card) to remember your saved cards. See Stripe’s cookie policy.
6. Do Not Track
Some browsers send a “Do Not Track” signal. There’s no UK industry standard for how to interpret it, so we currently rely on your choice in our consent banner instead. If a standard emerges, we’ll update this policy.
7. Changes
We update this policy if our cookie use changes. If we add anything new (e.g. an advertising pixel), we’ll update both this page and the consent banner before turning it on.
8. Contact
Questions about cookies: privacy@trymerra.ai